It has been quite a busy period since our acquisition of Greenwheat Freekeh back in August of this year. The last few months have been both challenging and rewarding, as Edlyn navigated this new business, and learnt about the harvesting, production and the opportunities that such a unique product offers.
Since integrating Greenwheat Freekeh into Edlyn’s portfolio of products, we have been able to present the product nationally and see the positive reaction that the range is receiving throughout the market. Over the past month, Edlyn has worked in conjunction with several local farmers across regional South Australia, and has successfully completed the 2021 harvesting season.
The result is fresh grain to process in 2022, and with Freekeh in high demand, we anticipate a successful year for this product. Edlyn’s marketing team chose to capture the recent harvesting process and grain production in a promotional video, click here to view.