Mar 22: Edlyn Participates in Foodservice Australia, Melbourne Tradeshow

The 2022 Foodservice Tradeshow, which ran from the 27th to the 1st of March at the Melbourne Convention & Exhibition Centre, was a success this year!

The 2022 Foodservice Tradeshow, which ran from the 27th to the 1st of March at the Melbourne Convention & Exhibition Centre, was a success this year!
The Foodservice Australia Tradeshow is Australia’s leading food industry event. Held over 3 days, with over 450 exhibitors and leading chefs, restaurateurs, café owners, retailers, pâtissiers, caterers, and suppliers in attendance. This year was all about reconnecting with people from across the industry and rebuilding after what has been a challenging year for everyone. Listening to the stories of how people have pivoted and adapted their businesses to navigate these unprecedented times was inspiring.

Although it has been a difficult couple of years, the level of innovation, achievement, and fresh new ideas at the Tradeshow was truly exciting. We were there showcasing our 4 brands: Edlyn, Wood’s , Bone Roasters and Greenwheat Freekeh. Aaron Duffy, Edlyn’s head of food development was on site serving up: delicious canapes featuring our new condiment launch from Edlyn and Woods range; grilled wagyu, featuring our Bone Roasters Red Wine Jus; and Freekeh soup, highlighting our Greenwheat Freekeh grain; as well as, delectable duck pithiviers served with Wood’s tasty Smoked Tomato Relish.

The event was the perfect occasion for us to showcase our new products, including the official launch of our Wood’s 1kg Squeezy Bottle and Edlyn’s Condiment range. The feedback from leading Melbourne chefs was amazing, from the new look to the new products to the quality and taste of our products. It was exciting to provide such a large range of offerings and to have them so warmly received. Overall, the Foodservice Tradeshow was a jam-packed few days! Filled with lots of great moments to network and foster new industry relationships, as well as countless opportunities to touch base with our valuable customers again and present our latest product additions.

A big thank you to everyone who made out it to the event.